Territory Sales Manager - Northern Michigan

  • Traverse City, MI
  • Full Time
  • Mid Level

About Ripple:

Ripple sells some of the leading THC- and CBD-infused edibles brands in Colorado, including Ripple Dissolvables, Ripple Gummies, and Ripple QuickSticks.

Ripple was founded in 2015 when our co-founder’s grandmother asked him to get her a pot brownie. Realizing that grandma cared more about feeling better than getting stoned, our founders set out to develop functional cannabinoid-infused food and beverage products that alleviated the aches and anxieties of everyday life without tipping people into unwanted intoxication or forcing them to self-identify as “drug users.”

About the job:

We are looking for a Territory Sales Manager to help us launch our Michigan market! You will prospect, build, and maintain relationships with Michigan medical and adult-use retailers from Pinconning, to Gaylord, to Traverse City.

As a Territory Sales Manager you will be seeking out opportunities, developing relationships,  supporting  accounts, and closing new business in your region. In addition, you will identify new prospects and areas of growth potential. This is a fast-paced role that requires strong work ethic, customer-centric thinking, and a collaborative mentality. You must be comfortable moving forward within a fast-changing market landscape that presents both our biggest obstacles and greatest opportunities. This is not a “call-it-in position” and the role requires frequent travel within your territory for face-to-face meetings and training with your accounts. 

What you’ll be responsible for:

  • Executing on defined sales and marketing strategies to achieve both operational and revenue goals (new points of distribution, customer retention, merchandising, budtender training, velocity improvements, in-store promotions, sales targets, etc.)
  • Conducting diligent pre-call planning, route management, as well as tenacious follow-ups
  • Assisting Field Marketing Manager with securing Customer Appreciation Days (CAD’s) at your accounts
  • Working with management to understand the competitive landscape and market trends and then putting a proactive plan together to win
  • Representing the Ripple brand and effectively communicating our value propositions and technical differentiators
  • Spending a minimum of 4 days per week visiting accounts
  • Following our defined sales process and contributing to process evolutions and improvements
  • Following any MRA regulations and rules as it relates to responsible sales and marketing practices
  • Maintaining CRM records for customers and leads

What we’ll love about you:

  • You consider yourself highly accountable. You take responsibility for your actions, close the loop, and freely admit error.
  • You love the challenge of growing a business and are relentless in pursuit of your territory sales budget.
  • You treat your accounts as partnerships and understand your partners’ businesses are as important as our own. We are successful when they are as our partners.
  • You’re a road warrior who enjoys personal engagement and interaction with all retail staff including security guards, budtenders, and buyers.
  • You’re organized and proactive. You love using tools and systems that make you more effective and efficient in your work.
  • You think of selling as a team sport. Yes, each member needs to pull their weight but, you recognize and believe that we can do more together than as individuals.
  • You’re a natural extrovert who derives joy from human interaction and enjoys the challenge of initiating new sales relationships.
  • You have an understanding and passion for the THC/recreational edibles market.
  • You’re a problem solver who prides yourself on managing complex situations without panicking.

What you’ll love about us:

  • We are a team of competent, motivated, diverse, and decent adults.
  • We are a workplace of adults who value reasoned debate over political maneuvering. We try to do the right thing and, more importantly, we try to identify and admit when we don’t.
  • We offer competitive salary, flexible PTO, 100% paid health benefits and sick leave for all full-time employees. We too value health, relaxation, and spending time with friends and family.
  • For more details on the culture we foster, visit: tryripple.com/values


  • 2+ years of experience in outside sales at a fast-growing company, with preference given to those with cannabis sales experience and existing dispensary account relationships 
  • Have successfully created significant growth for a sales territory or book of business
  • Excitement to use data and analytics to drive sales
  • Experience working with CRM systems and the suite of Google products
  • Able to work on the road and be accountable for one’s time and workload
  • Entrepreneurial, adaptive, and collaborative
  • Must live in your assigned territory (no relocation assistance offered)
  • Clean driving record with reliable transportation
  • 21+ 
  • Proof of COVID-19 vaccination required.


  • $55k-60k base in addition to aggressive bonus and commission structure. Reasonable to expect $100k+ total compensation if sales goals are hit.


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